VIRR is an insight into the life of the creator, Big D, who has taken inspiration from his past and present passions to create a brand that not only looks stunning but is also extremely comfortable and practical.

To create his brand he drew inspiration from the raw energy and authenticity of street life and urban environments, the iconic style and cultural impact of 90s hip hop, punk and metal scene, as well as infusing elements of his Scottish heritage, incorporating unique cultural nuances into contemporary designs.

VIRR aims to offer clothing that not only looks good but also tells a story, making our brand perfect for those who live life on their own terms.